All Eyes on Finance 

Finance is no longer just a reporting function—it’s the engine behind faster, smarter decision-making.

In today’s data-heavy environment, CFOs are expected to deliver instant clarity, connect insights across the business, and guide strategic action in real time. Yet more data hasn’t made decisions easier—it’s often made them slower.

In this eBook, Dotan Dayan, CFO and former FP&A leader at Wix, shares a practical perspective from over 20 years at the intersection of finance and analytics. He explores why traditional data access models are breaking down, and how a new, agent-based intelligence layer is enabling finance teams to move from reactive reporting to proactive leadership.

From real-world SaaS use cases to a clear framework for self-serve analytics, this guide outlines how Finance can become the single source of truth—and the driving force behind confident, timely decisions across the organization..